Google Flow
AI Filmmaking Tool Branding & Motion
AI Filmmaking Tool Branding & Motion
AI Filmmaking Tool Branding & Motion
Year
'25
Client
Google, Google Deepmind, Google Labs
Service
Branding, UI/UX, Animation, Editing, Design, AI Prompting
Year
'25
Client
Google, Google Deepmind, Google Labs
Service
Branding, UI/UX, Animation, Editing, Design, AI Prompting
Year
'25
Client
Google, Google Deepmind, Google Labs
Service
Branding, UI/UX, Animation, Editing, Design, AI Prompting
Flow is Google's latest AI filmmaking tool built with and for creatives using Google's Video Generation model, Veo. I worked closely with the Creative Lab to help shape Flow's motion branding and art direction, and to strategize its application in everything from the in-product UI to its marketing assets.
Flow is Google's latest AI filmmaking tool built with and for creatives using Google's Video Generation model, Veo. I worked closely with the Creative Lab to help shape Flow's motion branding and art direction, and to strategize its application in everything from the in-product UI to its marketing assets.
Flow is Google's latest AI filmmaking tool built with and for creatives using Google's Video Generation model, Veo. I worked closely with the Creative Lab to help shape Flow's motion branding and art direction, and to strategize its application in everything from the in-product UI to its marketing assets.
© Google Flow
© Google Flow
© Google Flow
Infinite Soup Concept
The core concept for Flow is called: Infinite Soup. A visual metaphor for the boundless potential of generative AI, where everything can become anything. We honor the content: All colors are pulled directly from the content, videos emerge from the soup, and the soup itself shows the infinite possibilities of what you can make. It's about bringing your blurry ideas into clarity and visualizing the diffusion process in a brand new way.
***FULL CASE STUDY: CONFIDENTIAL, DETAILS UPON REQUEST
My Role
I developed and led the motion branding system for the Flow tool and FlowTV, serving as the lead animator and editor for the official launch sizzle. From conceptualizing and storyboarding to co-writing the final script, I crafted the visual narrative for the Flow debut at Google I/O 2025. Additionally, I ideated and animated the social sequences for the FlowTV sizzle to launch the new Veo channel experiences.
Infinite Soup Concept
The core concept for Flow is called: Infinite Soup. A visual metaphor for the boundless potential of generative AI, where everything can become anything. We honor the content: All colors are pulled directly from the content, videos emerge from the soup, and the soup itself shows the infinite possibilities of what you can make. It's about bringing your blurry ideas into clarity and visualizing the diffusion process in a brand new way.
***FULL CASE STUDY: CONFIDENTIAL, DETAILS UPON REQUEST
My Role
I developed and led the motion branding system for the Flow tool and FlowTV, serving as the lead animator and editor for the official launch sizzle. From conceptualizing and storyboarding to co-writing the final script, I crafted the visual narrative for the Flow debut at Google I/O 2025. Additionally, I ideated and animated the social sequences for the FlowTV sizzle to launch the new Veo channel experiences.
Infinite Soup Concept
The core concept for Flow is called: Infinite Soup. A visual metaphor for the boundless potential of generative AI, where everything can become anything. We honor the content: All colors are pulled directly from the content, videos emerge from the soup, and the soup itself shows the infinite possibilities of what you can make. It's about bringing your blurry ideas into clarity and visualizing the diffusion process in a brand new way.
***FULL CASE STUDY: CONFIDENTIAL, DETAILS UPON REQUEST
My Role
I developed and led the motion branding system for the Flow tool and FlowTV, serving as the lead animator and editor for the official launch sizzle. From conceptualizing and storyboarding to co-writing the final script, I crafted the visual narrative for the Flow debut at Google I/O 2025. Additionally, I ideated and animated the social sequences for the FlowTV sizzle to launch the new Veo channel experiences.
Google: Other Projects
Google: Other Projects
Google: Other Projects