Tesla Cybertruck
OVERVIEW
To support the highly anticipated launch of the Tesla Cybertruck in late 2023, I worked with the product knowledge team to create a crucial educational tool. We developed an interactive video, which was launched on Tesla's official website, to guide users through the Cybertruck's innovative features and demonstrate its use. This video serves as a primary resource for understanding how to access and operate the Cybertruck.
YEAR
2023
ROLE
UI DESIGNER
MOTION DESIGNER
SERVICES
UI/UX DESIGN
3D DESIGN & ANIMATION
UI ANIMATION
About the project
This interactive video uses Vimeo's newly interactive features where the directions are pre-determined by our team. Our focus was to ensure that this is a clear and straightforward video for all users to learn how to use their Cybertrucks and all of its new features.
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I was able to get assist with shooting the actual cybertruck for the video, to learn the features in-person to help myself understand it better when creating the UI elements, designing and animating them.
Final Render
CREDITS
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Senior Creative Producer: Danny Kim
Senior Video Producer: Francisco Ramirez
Editors: Danny Kim, Francisco Ramirez
Design: Tiffany Tedy, Danny Kim
Motion Design: Tiffany Tedy
I designed and animated custom UI icons specifically for this project. The icons were created with a stylized, game-like aesthetic that also mirrored the vehicle's actual interface. My role also included animating all graphic elements for the tutorials, particularly for complex features such as Regenerative Braking (which was made in Unreal Engine & After Effects) and the Touchscreen UI Motion.
