Just Ask Google: Planning a Quick Getaway?
Ad Campaign
Ad Campaign
Ad Campaign
Year
'25
Client
Google, Google Creative Lab
Service
Art Direction, Generative Design, Character Design, Animation, AI Prompting
Year
'25
Client
Google, Google Creative Lab
Service
Art Direction, Generative Design, Character Design, Animation, AI Prompting
Year
'25
Client
Google, Google Creative Lab
Service
Art Direction, Generative Design, Character Design, Animation, AI Prompting
This Thanksgiving campaign follows Tom the Turkey as he uses Google and Gemini to plan a quick getaway after realizing he’s the holiday centerpiece. The project functioned as a stress test for AI integration, blending Nano Banana and Veo with traditional animation pipelines to push the boundaries of character-led storytelling.
This Thanksgiving campaign follows Tom the Turkey as he uses Google and Gemini to plan a quick getaway after realizing he’s the holiday centerpiece. The project functioned as a stress test for AI integration, blending Nano Banana and Veo with traditional animation pipelines to push the boundaries of character-led storytelling.
This Thanksgiving campaign follows Tom the Turkey as he uses Google and Gemini to plan a quick getaway after realizing he’s the holiday centerpiece. The project functioned as a stress test for AI integration, blending Nano Banana and Veo with traditional animation pipelines to push the boundaries of character-led storytelling.
© Just Ask Google: Planning a Quick Getaway?
© Just Ask Google: Planning a Quick Getaway?
© Just Ask Google: Planning a Quick Getaway?
Concept & Workflow
The workflow challenged AI limitations by merging traditional character design with experimental generative processes. After exploring storylines and refining Tom’s features in Photoshop and Nano Banana, high-fidelity styleframes were developed to anchor the storyboard. These frames served as the base for Veo’s image-to-video features, building the narrative scene-by-scene while maintaining a consistent visual language.
My Role
Collaborating closely with Directors, Writers, Editors, Art Directors, I served as Co-Art Director and Character Designer, crafting the visual tone and the primary style frames for the campaign. My work involved bridging hand-drawn aesthetics with AI-generated assets, designing Tom’s character, and developing the prompt workflows to generate the final video sequences. Additional support in social post UI animations.
Press Article by Wall Street Journal mentioning Google's first full AI-generated ad campaign by filmmakers, creatives, designers
Concept & Workflow
The workflow challenged AI limitations by merging traditional character design with experimental generative processes. After exploring storylines and refining Tom’s features in Photoshop and Nano Banana, high-fidelity styleframes were developed to anchor the storyboard. These frames served as the base for Veo’s image-to-video features, building the narrative scene-by-scene while maintaining a consistent visual language.
My Role
Collaborating closely with Directors, Writers, Editors, Art Directors, I served as Co-Art Director and Character Designer, crafting the visual tone and the primary style frames for the campaign. My work involved bridging hand-drawn aesthetics with AI-generated assets, designing Tom’s character, and developing the prompt workflows to generate the final video sequences. Additional support in social post UI animations.
Press Article by Wall Street Journal mentioning Google's first full AI-generated ad campaign by filmmakers, creatives, designers
Concept & Workflow
The workflow challenged AI limitations by merging traditional character design with experimental generative processes. After exploring storylines and refining Tom’s features in Photoshop and Nano Banana, high-fidelity styleframes were developed to anchor the storyboard. These frames served as the base for Veo’s image-to-video features, building the narrative scene-by-scene while maintaining a consistent visual language.
My Role
Collaborating closely with Directors, Writers, Editors, Art Directors, I served as Co-Art Director and Character Designer, crafting the visual tone and the primary style frames for the campaign. My work involved bridging hand-drawn aesthetics with AI-generated assets, designing Tom’s character, and developing the prompt workflows to generate the final video sequences. Additional support in social post UI animations.
Press Article by Wall Street Journal mentioning Google's first full AI-generated ad campaign by filmmakers, creatives, designers
SKY Castle
Netflix K-Content (The Swoon)
SKY Castle
Netflix K-Content (The Swoon)
SKY Castle
Netflix K-Content (The Swoon)